Building Winning Marketing Strategies for High-Growth Digital Health
When you're entering new markets or launching consumer-facing offerings in digital health, you need someone who can translate strategy into working systems—fast. I partner with digital health companies to sharpen positioning, execute launches, and install scalable acquisition infrastructure that delivers results while staying compliant.
I help you clarify your brand, launch (or relaunch) your go-to-market, and install a scalable acquisition engine—without the cost or delay of a full-time CMO.
Where You're Headed
You're growing quickly and marketing must keep up. Typical signals:
Partnerships are landing, but activation is uneven
Your clinical partnerships look good on paper, but real-world engagement isn't translating to expected outcomes.
Payer and provider messaging feel disconnected
Different stakeholders hear different stories, creating confusion and missed opportunities for unified growth.
CAC is rising, sales cycles are long, and reporting is murky
Your acquisition costs keep climbing while deal cycles stretch longer, with unclear attribution and ROI visibility.
Agencies do 'activities'; no one owns outcomes
You're paying for campaigns and tactics, but no one is accountable for actual revenue impact and growth metrics.
I fix that—by owning the strategy and the operating cadence that makes it real.
What You Get
Results-driven marketing leadership that transforms your growth engine
Positioning, proof, and messaging that work for clinicians, payers, and consumers—consistently.
Channel strategy, launch playbooks, budgets, and KPIs tied to revenue—not vanity metrics.
Funnel design, CRM/MAP setup, lifecycle automation, and measurement you can trust.
I align sales, product, and clinical; lead agencies; coach your team; and keep the work on the field.
The White Space I Own
What Makes Me Different
Strategic enough to shape your positioning. Tactical enough to execute it. Experienced enough to do both compliantly in digital health.
Tri-Channel Fluency: Clinical x Payer x DTC
Your growth spans stakeholders. I architect one revenue spine across channels so your story and systems compound—not compete.
Evidence-to-Engine
I translate clinical proof and regulatory nuance into messages, journeys, and experiments that drive qualified demand—without compliance headaches.
Build-Operate-Transfer
I don't just advise. I build the machine, run it with you, then transfer capability to your team so you're stronger, not dependent.
Growth Operating System
A weekly cadence of priorities, experiments, and KPI scorecards that turns strategy into measurable momentum.
Services
Comprehensive marketing leadership across all channels and functions
Brand & Narrative
Positioning, proof architecture, messaging for clinicians, payers, and consumers.
- Market positioning
- Proof architecture
- Multi-stakeholder messaging
- Brand guidelines
Go-to-Market & Expansion
Market entry, payer/channel strategy, partner activation, launch playbooks.
- Market entry strategy
- Channel development
- Partner activation
- Launch execution
Growth Marketing
Demand gen, product-led growth support, lifecycle/retention, CRO.
- Demand generation
- PLG optimization
- Lifecycle marketing
- Conversion optimization
Marketing Systems
CRM/MAP design, attribution, dashboards, pipeline hygiene.
- CRM/MAP setup
- Attribution modeling
- Analytics dashboards
- Pipeline management
Leadership
Team hiring and coaching, agency/vendor management, cross-functional alignment.
- Team development
- Agency management
- Cross-functional alignment
- Performance coaching
Outcomes We Drive (and Measure)
(We align on targets in week one; we report weekly.)
Engagement Model
Choose the level of engagement that fits your growth stage and needs
Fractional CMO
(most popular)
Embedded leadership with clear KPIs and a weekly operating cadence.
- ✓ Strategic leadership & execution
- ✓ Weekly operating cadence
- ✓ Team integration & coaching
- ✓ Agency & vendor management
- ✓ Revenue accountability
Build Sprint
(90 days)
Stand up brand, GTM, and core growth engine; hand off with playbooks and dashboards.
- ✓ Rapid brand & GTM setup
- ✓ Growth engine installation
- ✓ Playbook development
- ✓ Team training & handoff
- ✓ 90-day sprint timeline
Advisor
Strategic guidance
For teams with strong execution that need strategy, governance, and hiring help.
- ✓ Strategic consultation
- ✓ Hiring & team building
- ✓ Process governance
- ✓ Monthly check-ins
- ✓ On-demand guidance
Is This for You?
You'll get outsized value if you are:
A digital health or medical device company with regulatory considerations and multi-stakeholder growth
Entering new payer/geos, scaling clinical partnerships, and/or launching new products
Ready to measure what matters and make decisions weekly
FAQs
Common questions about working togetherr
Let's Get You Growing (with Clarity)
If you're ready to turn brand, GTM, and growth into one accountable system, let's talk.