I help digital health, clinics, medtech, and payer-facing teams build the positioning, the measurement, and the operating rhythm that turn marketing into growth you can repeat.
Some channels are producing and others are stalling, and when leadership asks what's working, pulling the answer together takes days and still leaves the question half-open.
Patients hear one version, providers hear another, the payer deck hasn't been touched in two quarters, and the investor narrative is a different story altogether. With no shared positioning underneath, every new conversation starts from zero.
Costs are rising, sales cycles are stretching, and the attribution model, if there is one, can't tell you where the next dollar should go.
Campaigns go out and agencies deliver, but nobody owns the line connecting what marketing does, what revenue does, and what happens operationally after someone says yes.
The solution is a marketing system that connects strategy to revenue — positioning, execution, and measurement working as one connected engine.
Let's talkI help you build the connection between positioning, execution, and measurement so growth becomes something you can manage, improve, and repeat — not something that happens when you get lucky.
One story with the proof to back it, shaped so patients, providers, payers, and partners each hear the part that matters to them without it turning into four different companies.
Channels, campaigns, budgets, launch sequences, and KPIs tied to pipeline, with enough prioritization that the team knows what to push this quarter and what to leave alone.
The funnel architecture, lifecycle flows, CRM logic, attribution, and reporting your growth needs to scale past gut feel and brute force.
Weekly priorities, clear ownership, and the alignment across marketing, sales, product, and clinical operations that keeps everyone moving in one direction.
Each corner of healthcare has its own growth dynamics, buyer psychology, and operational constraints. I've built inside enough of them to know what works and what most marketing teams underestimate.
Venture and Private Equity backed growth-stage companies building technology-enabled care, patient platforms, remote monitoring, and clinical decision tools. Growth here runs through several stakeholders at once, on tight timelines, with a board watching the numbers
Learn moreMulti-location clinics, specialty practices, and provider networks scaling past their first few markets, where patient acquisition, provider engagement, and referral systems all have to work the same in every location.
Learn moreCompanies selling devices, diagnostics, and clinical technology into health systems and practices, where long sales cycles and complex buying committees demand a commercial engine as strong as the clinical product.
Learn moreCompanies that sell to, partner with, or operate inside the payer ecosystem, where the narrative has to hold up under actuarial scrutiny, deals run in quarters, and the real work is turning signed contracts into revenue.
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I'm not a consultant who hands you a strategy deck and disappears. I show up in your Slack, your weeklies, and your CRM — and I stay accountable for what happens next.
Healthcare growth runs into clinical workflows, credentialing, payer contracts, provider relations, and compliance review, and I've built marketing systems that work inside those constraints. You won't spend three months getting me up to speed on your industry.
Campaign metrics keep the marketing team busy, but the business runs on pipeline, conversion, retention, and unit economics. I build toward the numbers leadership and the board care about, and I use the campaign data to get there.
Playbooks, dashboards, cadences, and trained people, all built so your marketing runs stronger after I step back than it did when I arrived. What I leave behind is meant to keep working without me.
I'm in your Slack, your weeklies, and your CRM, working next to your team, your agencies, and your ops leads. Strategy and execution stay connected because I'm in both.
The right model depends on how much strategic ownership you need, what your team can execute on their own, and where your company is in its growth arc.
Senior marketing leadership inside your business two to three days a week, owning the strategy, running the cadence, holding the cross-functional alignment, and answering for the results. For companies that need a marketing leader in the room, not just on a call
A focused 90-day engagement to build the marketing foundation your team needs to run: positioning, GTM plan, measurement, playbooks, and a growth cadence, handed off clean with documentation and owners attached. For companies whose team can execute once the foundation and the plan are in place.
Senior guidance on a steady rhythm, a few hours a month of direct input on positioning, priorities, and the decisions that carry the most weight. For teams that already execute well and want sharper judgment from someone who's seen enough healthcare growth to know what's coming.
Rebuilt positioning and go-to-market after a failed market entry and unified the messaging across four stakeholder audiences. Marketing-sourced pipeline rose 150% within two quarters.
Installed a growth cadence, attribution model, and lifecycle program across the network, cutting patient acquisition cost 20% while lifting retention 10%.
Built the commercial narrative, sales enablement materials, and partner activation playbook that carried the company's go-to-market across multiple regions.
A quick, focused audit for digital health and clinic teams investing in marketing but not seeing the consistency or returns they expected.
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Find the 7 leaks costing you leads, conversions, and revenue before you invest another dollar in marketing.
Download free →I partner with your existing agency or internal team — I don't replace them. I set the strategic direction, align them with revenue goals, and ensure everyone owns outcomes together.
The first 30 days are diagnostic — understanding your market, your current positioning, your team, and your measurement infrastructure. By day 30 you have a prioritized plan. By day 90 you have a running operating cadence and early results.
Both. I set strategy and I stay close enough to execution to own the results. I show up in your Slack, your weekly meetings, and your CRM. The strategy and execution don't separate.
Healthcare marketing compliance is a constraint I build inside, not around. I've worked with legal and compliance teams across HIPAA environments, FDA-regulated claims, and payer partnership requirements.
For many companies at $2–20M ARR, a fractional CMO delivers more than a full-time hire at lower cost and risk. For companies that need a full-time executive, the Build Sprint creates the foundation that makes that hire more successful.
If your positioning, campaigns, and reporting need to work as one connected system — and you want someone who's built that inside healthcare before — let's talk.
Book a 20-minute discovery call