I help digital health companies, clinics, medtech, and payer-facing organizations build the strategy, measurement infrastructure, and operating rhythm that turn scattered effort into repeatable, revenue-connected growth.
Some channels are producing results. Others are stalling. When leadership asks what's working, the answer requires a week of digging.
Patients hear one version. Providers hear another. Without a unified positioning framework, every new conversation starts from zero.
Patient acquisition costs are rising. Sales cycles are getting longer. Attribution can't tell you where the next dollar should go.
Campaigns go out. Agencies deliver work. But nobody owns the connection between marketing activity and revenue outcomes.
The solution is a marketing system that connects strategy to revenue — positioning, execution, and measurement working as one connected engine.
Let's talkI help you build the connection between positioning, execution, and measurement so growth becomes something you can manage, improve, and repeat — not something that happens when you get lucky.
Your story, proof points, and messaging built to land across every audience you sell to — patients, providers, payers, and partners all get a version that speaks to what they care about.
Channels, campaigns, budgets, launch sequences, and KPIs tied to pipeline and revenue — built with real prioritization so the team knows exactly what to focus on.
The funnel architecture, lifecycle flows, CRM logic, attribution model, and reporting layer your growth needs to scale past gut feel and brute force.
Weekly priorities, clear ownership, and cross-functional alignment between marketing, sales, product, and clinical operations that keeps work moving in one direction.
Each corner of healthcare has its own growth dynamics, buyer psychology, and operational constraints. I've built inside enough of them to know what works and what most marketing teams underestimate.
Technology-enabled care, patient engagement platforms, remote monitoring, and clinical decision tools. GTM strategy built for regulated, multi-stakeholder markets.
Learn moreSpecialty practices and provider networks scaling beyond their first few markets. Patient acquisition, provider engagement, and referral systems that compound.
Learn moreCompanies selling into health systems and practices navigating long sales cycles and complex buying committees with a commercial narrative that holds up under scrutiny.
Learn moreCompanies that sell to, partner with, or operate within the payer ecosystem. Commercial narratives that hold up under actuarial scrutiny and drive real win rates.
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I'm not a consultant who hands you a strategy deck and disappears. I show up in your Slack, your weeklies, and your CRM — and I stay accountable for what happens next.
Healthcare growth touches clinical workflows, credentialing, payer contracts, provider relations, and compliance review. I've built marketing systems around those constraints and delivered results within them. You won't spend three months bringing me up to speed.
Campaign metrics matter to the marketing team. Pipeline, conversion, retention, and unit economics matter to the business. I build toward the numbers leadership and the board care about.
Playbooks, dashboards, cadences, and trained teams. Every engagement is designed so your marketing operation runs stronger after I step back than it did when I started.
I work alongside your team, your agencies, and your operations leads. The strategy and the execution stay connected.
The right model depends on how much strategic ownership you need, what your team can execute on their own, and where your company is in its growth arc.
I own the strategy, run the team cadence, manage cross-functional alignment, and stay accountable for results.
A focused engagement to build the marketing foundation your team needs to run. Positioning, GTM plan, and measurement infrastructure.
Direct, specific input on positioning, priorities, and the decisions that matter most — on a structured monthly rhythm.
Rebuilt positioning and GTM strategy after a failed market entry. Unified messaging across four stakeholder audiences. Pipeline contribution increased within two quarters.
Installed a growth cadence, attribution model, and lifecycle marketing program across the network. Patient acquisition costs dropped while retention improved.
Built the commercial narrative, sales enablement materials, and partner activation playbook that supported the company's expansion across multiple regions.
A quick, focused audit for digital health and clinic teams investing in marketing but not seeing the consistency or returns they expected.
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Find the 7 leaks costing you leads, conversions, and revenue before you invest another dollar in marketing.
Download free →I partner with your existing agency or internal team — I don't replace them. I set the strategic direction, align them with revenue goals, and ensure everyone owns outcomes together.
The first 30 days are diagnostic — understanding your market, your current positioning, your team, and your measurement infrastructure. By day 30 you have a prioritized plan. By day 90 you have a running operating cadence and early results.
Both. I set strategy and I stay close enough to execution to own the results. I show up in your Slack, your weekly meetings, and your CRM. The strategy and execution don't separate.
Healthcare marketing compliance is a constraint I build inside, not around. I've worked with legal and compliance teams across HIPAA environments, FDA-regulated claims, and payer partnership requirements.
For many companies at $2–20M ARR, a fractional CMO delivers more than a full-time hire at lower cost and risk. For companies that need a full-time executive, the Build Sprint creates the foundation that makes that hire more successful.
If your positioning, campaigns, and reporting need to work as one connected system — and you want someone who's built that inside healthcare before — let's talk.
Book a 20-minute discovery call