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✨ Sunny Singh, Fractional CMO

Building Winning Marketing Strategies for High-Growth Digital Health and Clinics

If you're scaling a digital health company or growing a clinic, you’re likely adding more campaigns. The challenge is making them part of a system that drives consistent growth. I help teams sharpen positioning, align marketing with operations, and build acquisition and retention systems that work across patients, providers, and partners.

That means clearer messaging, better-performing campaigns, and a structure behind it all so growth doesn’t rely on guesswork or one-off wins.

📅 Book a 20-minute discovery call 👁️ See the engagement model
Current State Analysis

Where You're Headed

You're growing quickly and marketing must keep up. Typical signals:

👥

Your growth feels inconsistent

Some channels work, others don’t, and it’s not always clear why. What drives results one month doesn’t always repeat the next.

⚠️

Your message isn’t landing the same way with everyone

Patients, providers, and/or partners can't seem to grasp what you do, which makes it harder to convert and scale.

📈

CAC is rising, sales cycles are long, and reporting is murky

Your acquisition costs keep climbing while deal cycles stretch longer, with unclear attribution and ROI visibility.

📊

Agencies do 'activities'; no one owns outcomes

You're paying for campaigns and tactics, but no one is accountable for actual revenue impact and growth metrics.

I fix that by owning the strategy and the operating cadence that makes it real.

Solutions Framework

What You Get

Results-driven marketing leadership that transforms your growth engine

🎯
One story, multiple stakeholders

Brand clarity that converts

Positioning, proof, and messaging that work for clinicians, payers, and consumers—consistently.

🚀
Revenue-focused execution

A go-to-market plan you can run

Channel strategy, launch playbooks, budgets, and KPIs tied to revenue—not vanity metrics.

⚡
Systems that compound

A scalable acquisition engine

Funnel design, CRM/MAP setup, lifecycle automation, and measurement you can trust.

👥
Direct accountability

Hands-on leadership

I align sales, product, and clinical; lead agencies; coach your team; and keep the work on the field.

The White Space I Own

What Makes Me Different

Strategic enough to shape your positioning. Tactical enough to execute it. Experienced enough to do both compliantly in digital health and clinical environments.

💡

I work across both clinical and commercial sides

Growth in healthcare doesn’t sit in one team. I connect marketing with clinical workflows, operations, and partnerships so everything moves in the same direction.

🛡️

I focus on what drives revenue growth

Campaigns matter, but only when they tie back to a clear system. I help you understand what’s working, what’s not, and where to invest next.

⚙️

I build systems your team can run

The goal isn’t to create dependency. I set up the structure, processes, and reporting so your team can keep things moving without constant outside support.

📈

I stay involved through execution

I don’t hand off a strategy and disappear. I work alongside your team to make sure things get implemented, tested, and improved over time.

Services

Comprehensive marketing leadership across all channels and functions

💬

Brand & Narrative

Positioning, proof architecture, messaging for clinicians, payers, and consumers.

  • Market positioning
  • Proof architecture
  • Multi-stakeholder messaging
  • Brand guidelines
🎯

Go-to-Market & Expansion

Market entry, payer/channel strategy, partner activation, launch playbooks.

  • Market entry strategy
  • Channel development
  • Partner activation
  • Launch execution
📈

Growth Marketing

Demand gen, product-led growth support, lifecycle/retention, CRO.

  • Demand generation
  • PLG optimization
  • Lifecycle marketing
  • Conversion optimization
⚙️

Marketing Systems

CRM/MAP design, attribution, dashboards, pipeline hygiene.

  • CRM/MAP setup
  • Attribution modeling
  • Analytics dashboards
  • Pipeline management
👥

Leadership

Team hiring and coaching, agency/vendor management, cross-functional alignment.

  • Team development
  • Agency management
  • Cross-functional alignment
  • Performance coaching

Outcomes We Drive (and Measure)

✓ Faster partner activation and utilization
✓ Lower CAC and clearer multi-touch attribution
✓ Shorter sales cycles and stronger conversion rates
✓ Higher payer/provider win rates
✓ Repeatable acquisition and retention

(We align on targets in week one; we report weekly.)

Engagement Model

Choose the level of engagement that fits your growth stage and needs

Is This for You?

You'll get outsized value if you are:

✓

A digital health company, clinic, or medical device company with regulatory considerations and multi-stakeholder growth

✓

Entering new payer/geos, growing clinical practice(s), and/or launching new products

✓

Ready to measure what matters and make decisions weekly

FAQs

Common questions about working togetherr

I set strategy and the operating cadence, then lead the mix: prioritize work, sharpen briefs, run experiments, and hold everyone (including me) to the KPIs.
Week 1-2: audit, strategy, KPI stack, roadmap. Week 3-6: messaging finalize, funnel/systems build, first campaigns live. Week 7-12: optimization, partner/payer activation, reporting rhythm, capability transfer.
Both. I'm hands-on: from messaging and funnel design to vendor management and weekly experiment reviews.
Compliance-by-design. We align claims and approvals up front so speed doesn't create risk.
I bridge the gap—often higher impact, faster. If/when you hire, I help recruit and onboard to preserve momentum.
Ready to Scale?

Let's Get You Growing (with Clarity)

If you're ready to turn brand, GTM, and growth into one accountable system, let's talk.

📅 Book a 20-minute discovery call 📥 Download the 90-Day GTM & Growth Checklist