Why Clinician Enthusiasm Does Not Close Hospital Deals
You’ve seen this movie before. Your clinical champion is sold. The surgeon has used the device in a trial, loves the outcomes, and is ready...
Latest Articles
Dive into my collection of insights and how-to guides designed to help you navigate the ever-evolving world of healthcare marketing.
The Medtech Adoption Gap: Why Early Traction Does Not Equal Scalable Growth
Most medical device companies misread their first few wins. A respected physician tries the device. A pilot gets approved. A founder spends months coordinating internal...
Hidden GTM Bottlenecks in MedTech: Why Most CEOs Don’t See Them Until the Board Does
You got the clearance. Maybe it was a 510(k), maybe a De Novo, maybe you’re through a brutal PMA cycle. The clinical data is strong....
Why Medical Device Growth Stalls After Early Traction (And What CEOs Miss Before It Happens)
You hit your first meaningful revenue milestone. Maybe it’s $5M ARR, maybe it’s a handful of health system contracts, maybe it’s a cleared device with...
Why Your Marketing Dashboard Is Misleading You
Your marketing dashboard is lying to you, and it’s costing you millions in missed revenue. I’ve looked at dozens of marketing dashboards from medical device...