Dive into my collection of insights and how-to guides designed to help you navigate the ever-evolving world of healthcare marketing.
Hospital purchasing decisions for medical devices are multi-stakeholder processes that involve clinicians, administrators, finance, supply chain, quality, IT, and formal committee structures. For anyone asking...
If you have been selling medical devices for more than a few years, you remember the old playbook. Find the surgeon. Build the relationship. Get...
You’ve seen this movie before. Your clinical champion is sold. The surgeon has used the device in a trial, loves the outcomes, and is ready...
Most medical device companies misread their first few wins. A respected physician tries the device. A pilot gets approved. A founder spends months coordinating internal...
You got the clearance. Maybe it was a 510(k), maybe a De Novo, maybe you’re through a brutal PMA cycle. The clinical data is strong....
You hit your first meaningful revenue milestone. Maybe it’s $5M ARR, maybe it’s a handful of health system contracts, maybe it’s a cleared device with...