90 Days Build Sprint

The marketing foundation your team needs, built and handed off in 90 days

Positioning, go-to-market, measurement, and playbooks, built fast and documented so your team can run them the day I step out.

A team that can execute still needs something solid to execute against

Your marketers are good at their jobs, but they're working without locked positioning, a real GTM plan, or a way to measure what's working, so the effort scatters and nothing compounds. A full-time CMO is more than you need, and an agency will execute into the same vacuum. What's missing is the foundation itself, built once and built right.
The Build Sprint is a fixed 90-day engagement to build exactly that, then hand it to your team with the documentation and owners to keep it running. You get the strategic and structural layer without adding a permanent executive.

What 90 days builds

Three months, run in phases, each one ending in something your team can use and own.

Rapid brand and GTM setup

Locked positioning, messaging for every audience, and a go-to-market plan the team can run.

Growth engine installation

Channels, funnel, CRM, and measurement wired together so growth is trackable from day one.

Playbook development

The repeatable plays for acquisition, lifecycle, and reporting, written down so nobody's guessing.

Team training and handoff

Your people trained on the system, with a clear owner on every piece before I step out.

A 90-day timeline

A fixed start and end, so you know exactly what's delivered and when.

What you're left with on day 91

The sprint ends and the system stays. Your team runs with:

Positioning that's locked and documented

One story across every audience, in a doc the whole team works from.

A growth engine you can see

Funnel, CRM, and dashboards live, with pipeline and CAC visible on demand.

Playbooks your team runs without you

The repeatable plays written down, so execution doesn't ride on any one person.

A team that owns the whole thing

Trained, with clear owners on every piece, running it on their own.

Questions people ask before we start How is this different from the Fractional CMO engagement? The Fractional CMO role stays embedded and runs marketing with you on an ongoing basis, while the Build Sprint builds the foundation, hands it off, and ends on a fixed date. Pick the Sprint when your team can run the system once it's in place. How is this different from hiring an agency? An agency executes campaigns. The Sprint builds the strategy, systems, and playbooks that tell any agency what to run, so it's the layer above the work rather than the work itself. What if we don't have a team to hand off to? Then the Sprint isn't the right starting point, since it's built to be handed off. With no one to run it afterward, the Fractional CMO engagement fits better, and we can talk that through on the call. What exactly do we get? Locked positioning, a GTM plan, a live measurement setup, documented playbooks, and a trained team, handed off with owners on every piece and built to be used the next morning. Can the Sprint turn into an ongoing engagement? Yes. Some companies run the Sprint and then keep me on as a Fractional CMO or Advisor once the foundation is in, and others take it from there on their own. Both work. How much does it cost? It's a fixed-scope, fixed-fee engagement, priced on the size and complexity of the build. You'll get the number on the first call, once I understand the scope.

Built for a team that can run it once it's built

You have marketers who execute well but no locked positioning, no real GTM plan, and no measurement underneath, so their good work doesn't add up to momentum.
You'd rather build the foundation right and own it than carry a permanent executive, and you have people who can run the system once it's documented and handed off.

This isn't the fit if you have no one to run marketing after the handoff. The Sprint builds and leaves, so if you need someone in the seat long-term, the Fractional CMO engagement is the better call.

Ninety days to a marketing foundation that runs without you

Give it twenty minutes and tell me what your team can already do and where the foundation's missing. If it's a fit, we'll scope the ninety days.

Growth gets easier when the system is right

If your positioning, your campaigns, and your reporting need to work as one system, and you want someone who's built that inside healthcare before, let's talk.

Book a 20-minute discovery call